The term “internet marketing” has become associated with a broad range of topics in recent years. For many, it literally means only what it says: “marketing on the internet”, in which case it is seen as synonymous with “digital marketing” and “online marketing”
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INTERNET MARKETING INTRODUCTION
The term “internet marketing” has become associated with a broad range of topics in recent years. For many, it literally means only what it says: “marketing on the internet”, in which case it is seen as synonymous with “digital marketing” and “online marketing”. For others, however, it has come to be associated more specifically with the worlds of affiliate marketing, information products, and the “make money online” niche. For our purposes, we’ll lean more towards the former and will settle on the following definition:
Internet marketing is the use of internet properties and traffic to generate leads, sales, or brand awareness. This is typically done via search engine visibility, social media marketing, email marketing, and various forms of paid advertising.
One of the best ways to begin understanding internet marketing is to break down the various goals a business can seek to accomplish with it. The ultimate end goal of marketing is, of course, revenue. With that in mind, we can certainly classify sales as a primary goal of internet marketing and many businesses do focus on sending traffic directly to paid offers, whether digital product sales pages or physical product pages in an eCommerce store. However, for many businesses, sales remain a distant, long term goal. A more common immediate or short-term goal of internet marketing, however, is lead generation. By using the internet to affordably collect leads rather than make individual sales, a business can then use their lead list to continue marketing for free (or close to free) to potential customers from that point forward with the expectation that multiple future sales will increase the average lifetime value of each lead and result in a greater long-term ROI from each dollar spent on marketing.
INTERNET MARKETING TABLE OF CONTENTS:
What is Internet Marketing?
Search Engine Marketing
Search Engine Optimization
Social Media Marketing
Old School Methods
Internet Lead Generation
Email List Building
Robust Lead Generation
SMS List Building
Internet Marketing Tools